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GOOGL ADS CASE STUDY
Google Ads Case Study: Driving Traffic and Sales for a Local Restaurant
Client Background:
A well-established local restaurant aimed to increase foot traffic and online reservations.
Objectives:
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Increase website traffic and online reservations.
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Boost brand awareness in the local community.
Strategy:
We developed a targeted Google Ads campaign with the following key components:
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Keyword Research: Conducted extensive keyword research to identify high-intent search terms relevant to the restaurant, including “best local restaurant,” “farm-to-table dining,” and “restaurants near me.”
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Ad Creation: Crafted compelling ad copy highlighting unique selling points such as seasonal menus, special events, and promotional offers. Eye-catching visuals of signature dishes were included to entice potential customers.
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Location Targeting: Implemented geo-targeting to focus ads on users within a specific radius of the restaurant, ensuring the ads reached local diners actively seeking dining options.
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Ad Extensions: Utilized ad extensions such as sitelinks and callouts to provide additional information about the menu, reservations, and customer reviews, making the ads more informative and engaging.
Results:
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Increased Traffic: The campaign generated a 70% increase in website traffic within the first two months, significantly boosting online reservations.
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Higher Conversion Rates: Online reservations increased by 50%, demonstrating the effectiveness of targeted ads in driving customer action.
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Brand Awareness: The restaurant saw a 30% rise in foot traffic during peak hours, contributing to higher sales and increased visibility in the community.
Conclusion:
This Google Ads campaign successfully enhanced the restaurant's online presence and drove significant increases in both online reservations and foot traffic. By focusing on targeted keywords, compelling ad copy, and strategic location targeting, the restaurant established a stronger connection with local diners, ultimately contributing to sustained growth in a competitive market.
